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Wednesday, June 6, 2012

LEGO® is More Fun in the Philippines Exhibit!

06.06.2012 – LEGO is More Fun in the Philippines! The latest campaign from the Department of Tourism for 2012 is promoted into a LEGO exhibit started its display from June 1 to 30. The LEGO themed features the best places to travel around the country.

This giant diorama set as a Philippine map is on its second appearance where its first was last year when it was inaugurated last August 2011 under DOT’s campaign “Pilipinas, Tara Na!” slogan.

This was to promote tourism and the only minor change to the diorama piece is instead of the Mall of Asia which originally first debut was replaced by the SM North Edsa Mall set up.

If you missed it on display last year definitely you’ll get a view of the display at The Block in SM North Edsa in Quezon City. Clearly there’s no major upgrades on the display which is the exact one seen from last year’s campaign.

Let’s hope in the future DOT tie-up campaign let’s see a different representation of the country not another rehash of its previous exhibit.

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