Toy Expo 2024 | The Realm of Ninjago

The Toy Kingdom Toy Expo returns after a very long hiatus, but its return certainly shows that this event is something to look forward to for the next iteration. The years of this event’s absences has been thought that it can no longer return. But here it is, ready for the next new toys as a “preview” for the holiday season in three months. In those 6 years of no Toy Expo, the LEGO brand has changed distribution hands with current importer Ban Kee Trading, making sure it continues to stick to the philosophy while staying competitive with other construction brands only available in the Southeast Asian Region.

Toy Expo 2018 | 5 LEGO® Philippine Themes

08.24.2018 – Big LEGO events in the Philippines has become the norm since 2008. It has changed and evolved over the years when it comes to which community has been tied-up in collaboration of LAJ, the Philippines sole distributor for the LEGO brand. For this year’s Toy Kingdom Toy Expo their presentation focus on Philippine culture as that is mostly people will get related to and with that AFOL Manila, the recently formed community has team-up with LAJ marketing to present this massive diorama display that you’ll find in the next three days at the SMX Convention Centre.

The LEGO® Group Helps Power Renewable Energy!

10.10.2015 – LEGO® has grown by leaps and bound to become the number one toy brand in the world. Beyond that LEGO® has become eco-friendly from child safety to reducing box-size in every set is getting their focus in growing as a company. Now they also aim in renewable energy and they definitely put their hard earned money to give back in becoming also a company to be powered by natural energy.

Asia Pop Comicon 2015: LEGO®!

09.18.2015 – Asia Pop Comicon Manila is rolling the carpet for the biggest fan experience the Philippines has been hoping for in the seven years. With that they bring guests that the fandom has to offer and that also include quality exhibitors. In line with the brands out there LEGO® will be part of the huge event as they mostly cover a quarter of the showroom floor. This is filled with displays, dioramas and what’s new for the Philippine market that you’ll find in the local retail soon…

LEGO® Advert: "Let's Build."

11.06.2013 – LEGO® has been consistent with their mission and vision for the brand. It’s promoting the power of imagination in a family oriented environment. The brand itself has evolved to cater the modern household that not only goes beyond of being just a ‘building toy’ but also a time to bond between parent and child. This is revealed in the current advert titled “Let’s Build.”